About Banyan Tree Holdings Limited

Banyan Tree Holdings Limited (“Banyan Tree” or the “Group”) is a leading manager and developer of premium resorts, hotels and spas in the Asia Pacific, with 23 resorts and hotels, 65 spas, 65 retail galleries, and two golf courses. The Group manages and/or has ownership interests in niche resorts and hotels. The resorts each typically has between 50 and 100 rooms and commands room rates at the high end of each property’s particular market.

Banyan Tree has seven operating business segments: hotel investment, hotel residence sales, hotel management, spa operations, gallery operations, property sales, design fees and others (design and project management, golf course operations and other businesses).

The Group’s primary business is the management, development and ownership of resorts and hotels.  This is centered on two award-winning brands: Banyan Tree and Angsana. Banyan Tree also operates the leading integrated resort in Thailand – Laguna Phuket, through the Group’s subsidiary, Laguna Resorts & Hotels Public Company Limited. 

As a leading operator of spas in the Asia Pacific, Banyan Tree’s spas are one of the key features in their resorts and hotels. Banyan Tree galleries, which complement their resorts, hotels and spas, help to extend the reach and scope of their brands.

Since the launch of the first Banyan Tree resort, Banyan Tree Phuket, in 1994, Banyan Tree has received over 300 awards and accolades for the resorts, hotels and spas that the Group manages.  The Group has also received recognition for its commitment to environmental protection and emphasis on corporate social responsibility.

Why We Are Successful

Our strong brand recognition allows us to command prices at the high end of the market for the resorts, hotels and spas that we manage. Each of our brands and product lines targets distinct market segments, increasing our overall customer base.

Our integrated capabilities – including in-house design, project management and centralised marketing – enable us to create new product offerings, reduce the time needed to launch them, and manage costs effectively. Centralised marketing also allows us to target unaffected markets when external catastrophes affect one or more of our markets.

We have an experienced, qualified management team whose core members have been instrumental in our development since inception. The team possesses the appropriate mix of multi-disciplinary expertise and experience.