Corporate Profile
Banyan Tree Holdings Limited is a leading manager and developer of premium resorts, hotels and spas around the world. We are listed on the Singapore Exchange.
As at end 2008, the Group managed and/or had ownership interests in over 20 resorts and hotels, over 60 spas, in excess of 60 retail galleries and 2 golf courses. We are best known for our signature Banyan Tree and Angsana resorts, spas and galleries.
Why We Are Growing
Successfully Beyond Thailand
Banyan Tree began in Thailand, and we continue to operate the country’s leading integrated resort – Laguna Phuket –
through our subsidiary Laguna Resorts & Hotels Public Company Limited. Since 1995, however, we have steadily extended our geographical presence to 23 countries and counting.
Our success across diverse markets rests on the same fundamentals:
- Our strong brand recognition allows us to command prices at the high end of the market for hospitality and spas. Each brand and product line targets distinct market segments, enlarging our customer base;
- Our integrated capabilities – including in-house design, project management and global marketing – enable us to create new products, launch them quickly and manage costs well; and
- Our experienced and multi-disciplinary management team consistently demonstrates the expertise and strategic leadership needed to steer the Group.
