BANYAN TREE SPA ACADEMY GARNERED PATA GOLD AWARD 2012
Singapore, April 2012– Banyan Tree Spa Academy, established by Asia’s leading spa operator - Banyan Tree Spa, has garnered the prestigious PATA Gold Award for Education and Training at the 2012 PATA Gold Awards ceremonyheld on 21 April 2012 in Kuala Lumpur, Malaysia. This distinguished accolade, presented by the Pacific Asia Travel Association (PATA), recognises the exceptional achievement of Banyan Tree Spa Academy in its rigorous and holistic educational efforts in the competitive tourism scene.
The PATA Gold Awards put the spotlight on tourism innovation and excellence. Stringent criteriawere set by the independent judging panel for the 180 entries received from 79 organisations and individuals. The Awards were presented to27 keynote industry stakeholders that had made outstanding contributions to the development and promotion of travel and tourism across the Asia Pacific region in a responsible and sustainable manner.
“Winning the PATA Gold Award 2012 for Education and Training is a testimony of Banyan Tree Spa’s keen commitment in providing a high-quality education for our therapists - to impart a life skill and shape the therapists into future leaders at our Banyan Tree Spa Academies in Phuket (Thailand), Lijiang (China) and Bintan (Indonesia). By grooming talents from within, we uphold our brand promise of delivering the premium Banyan Tree Spa experience which our guests have come to expect,” says Mr Ravi Chandran, Senior Vice President & Managing Director of Banyan Tree Spa.
Banyan Tree Spa was recognised by China Hotel Starlight Awards 2011as the Best Spa Operator for the 4th consecutive year, Hurun Best of the Best Award 2012 as the Best Spa Brand for the sixth consecutive year and the Best Spa Academyof the Year by SpaChina Awards 2011 for the second year in China. It was alsovoted as the Best Spa Operator in Travel Trade Gazette (TTG) Travel Awards for seven consecutive years, from 2005 to 2011. With years of continual service excellence, these awards reinforce Banyan Tree Spa’s brand positioning.
Banyan Tree Spa Academy was established in Phuket, Thailand in 2001 to ensure a high level of consistency and quality that is synonymous with the Banyan Tree Spa experience.
Within 18 years, as a mark of strong sustainable growth, Banyan Tree Spa has grown to managing 65 spas globally under its Banyan Tree Spa, Angsana Spa and Elements Spa by Banyan Tree brands.
Banyan Tree Spa Academy has trained over 1,300 therapists for its Spas worldwide. It actively functions to identify international trends, develop experienced trainers, and carry out research and development for new treatments, recipes, techniques and products, in order to maintain its leadership position in the spa industryand to meet the demands of its rapid worldwide expansion plans.
Its intensivetraining programme encompasses all areas of spa therapy, including knowledge of the human anatomy and important pressure points, modern and traditional massage techniques, variation of body weight for different techniques, knowledge of skin epidermis and facial applications, properties of different herbs and spices, preparation of spa ingredients, setting up of treatment rooms and spa pavilions, and standard greeting procedures. The Banyan Tree Spa Academy Phuket is accredited by Thailand’s Ministry of Education and Ministry of Public Health.
With an emphasis on the training and development of its therapists, Banyan Tree Spa recognises the importance of accreditation, to meet the industry standards and practices in the wellness industry where service is of the utmost important.
For more information and reservations, visit banyantreespa.com.