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Shaway Yeh: Influencing major brands and designers to do better by the earth

Duration: 23:20

Shaway Yeh - Influencing major brands and designers to do better by the earth

Meet Shaway Yeh, our change maker based in Shanghai, China.

As China’s foremost sustainable fashion pioneer, Shaway is an influential leader and speaker who has helped positively shape the world’s largest source of clothing manufacturing and consumption in recent years. After finding success in fashion media—as group style editorial director of Modern Media Group, editorial director of Modern Weekly, fashion director of GQ Taiwan, and co-creative director of global video platform Nowness—she shifted her focus to affecting change in the sustainable fashion industry. In 2017, Shaway founded her agency, YehYehYeh, and, in 2019, earned Harvard University’s Corporate Sustainability and Innovation Graduate Certificate. She is a special advisor to the Copenhagen Fashion Summit, Green Carpet Fashion Awards and Kering Generation Award, as well as co-creative director of Nowness.


In this episode, Shaway discusses the epiphany that led her to rethink everything about her career, and reveals shocking facts about the fashion industry’s impact on our planet but also some of the inspiring actions being taken to counteract it.


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