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Brand for Good

At Banyan Tree, we believe in creating long-term value and making a meaningful impact on destinations and communities, driving sustainable development through our core value of “Embracing the Environment, Empowering People”.

Embracing the Environment and Empowering People is the ethos that lies at the heart of everything we do at Banyan Tree Group. As part of our commitment to creating long-term value for the stakeholders and the planet, we seek to make a meaningful impact on destinations and communities by driving sustainable development.

We also encourage guests and associates to be part of the effort via our donation-matching scheme for guest contributions known as the Green Imperative Fund, and our flagship ‘Stay for Good’ programme. The latter connects guests with local communities and environments through exceptional experiences.


In every destination where we are present, we provide meaningful employment, training and educational opportunities to help our employees and communities thrive. Whether it’s building resilient supply chains that respect the interests of the planet and the people or making artisanal crafts more attractive to local youths, community involvement is an integral part of what we stand for as an organisation.

We believe that accountability today is the only way to achieve full sustainability tomorrow. To that end, we work with the world's leading scientific benchmarking and certification group EarthCheck to measure our energy, emissions, water, waste and paper use; chemical and pesticide use; and impact on communities around us.


Greater Good Grants

Grassroots innovation has the power to transform communities. To help the next generation of bottom up start-ups learn and scale, our annual Greater Good Grants fund innovative and impactful local programmes that seek to drive meaningful change in the areas of biodiversity and conservation, resource use and waste management, climate change and resilience, education and empowerment, health and protection, and culture and livelihood.

It is one of the many ways we are helping to meet the United Nations’ Sustainable Development Goals for people and the planet.

Read more about our campaign for greater good here.

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