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Experience AlUla



Immerse yourself in a world where luxury meets nature as you decide what to do in AlUla. Driven by our passion for sustainability and the region's untouched beauty, we have curated a range of activities that bring guests closer to the land. With our thoughtful hosts, we invite you into our sanctuary to uplift your senses, create memories with your loved ones, and discover the true essence of this magical landscape.

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Delve into the rich heritage of AlUla's past, from the ancient kingdoms of Dadan and Lihyan to the trading hubs of the Nabateans and the Islamic era. Engaging in our curated activities, you'll discover that many of AlUla's epic rock formations, valleys, and deserts remain untouched expanses. Within this pristine landscape lie discoveries still waiting to be unveiled, each telling stories of its layered history.

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Old Town

An intricate network of nearly 900 mud-brick houses, various shops, and town squares, AlUla Old Town invites visitors to discover the region's crafts in all their diversity, roaming through stalls filled with curiosities and expertly crafted objets d’art.

Old Town AlUla


Visit Hegra and experience Saudi Arabia’s first UNESCO World Heritage Site. Here, you can explore over 110 remarkably preserved tombs set against a desert backdrop and learn about the ancient people and culture of AlUla.

Hegra AlUla


One of the region's most significant discoveries is the city of Dadan, meticulously built from stone overlooking the valley’s oasis, dating back to the late 9th century BCE. Its proximity to incense trade routes made Dadan one of the most prominent first-millennium BCE cities in Northern Arabia.

Dadan AlUla


Discover thousands of pre-Arabic inscriptions across numerous sites in AlUla, such as AlAqra’a, which features over 450 early Arabic inscriptions. The site of Naqsh Zuhayr features one of the oldest inscriptions of the Islamic era dating back to 24AH (644 CE). Jabal Ikmah stands out with the region's highest concentration of varied inscriptions.

Jabal Ikmah AlUla


In this fertile oasis, known for its vast palm and citrus groves, native Moringa Peregrina trees, layers of human history, and a wealth of natural wonders, AlUla is a unique destination for nature enthusiasts.

Oasis Trail

Wander beneath towering date palms and smell the cool freshness of the earth. Stretching from Dadan to the Orange Path, this picturesque trail showcases the heritage of the AlUla Oasis. With scenic spots and local farmers selling natural products produced on-site, the Heritage Oasis Trail is a must-visit when in AlUla.

Heritage Oasis Trail AlUla


Far from city lights, vast open spaces in the remote desert offer some of the world’s most enviable dark skies, making AlUla an idyllic location for stargazing. Immerse in the peaceful desert landscape while learning about our universe and the constellations.

Al Ghramel Stargazing AlUla

Jabal AlFil (Elephant Rock)

Amidst golden desert sands and reaching 50 metres into the Saudi Arabian sky, this natural formation, known as Jabal-Al’fil, resembles an elephant with its trunk touching the ground. Experience one of AlUla’s most visited geological marvels.

Elephant Rock AlUla


Much of AlUla’s charm lies in the dedication to preserving its heritage. Today, locals both cherish their ancestors' legacy and skilfully adapt it for contemporary times.


Maraya, meaning "mirror" or "reflection" in Arabic, is an architectural marvel in the desert canyon of the Ashar Valley. With 9,740 mirrored panels reflecting AlUla's beauty, Maraya rises from the sand like a mirage.

Maraya stands as the centrepiece of AlUla's growing cultural scene. From hosting spectacular concerts and thrilling performances to art residency programmes and arthouse films, AlUla is fast becoming a global cultural hub.

Maraya AlUla

AlJadidah Village

A lively hub of restaurants, shops, and more, AlJadidah is fast becoming a must-visit AlUla destination. Artistic murals and the world’s largest hand-painted carpet grace the pedestrian-friendly area, situated near the AlUla Oasis and overlooking AlUla Old Town.

Al Jaddidah Village AlUla

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